Boxing Day fixtures take centrestage

Wednesday, 26 December, 2012, offers fans the traditional boxing day fixtures through the United Kingdom.

From England through Scotland, fans will dress as Santa Claus, no matter which colour their team play in.

The prospect of having to play three Premier League games in a week will test the strength of squads throughout the leagues as the hectic Christmas fixture list kicks into gear.

With so many points up for grabs, the rewards are clear.

Whoever has been top of the table on New Year's Day has gone on to win the Premier League title in the last three seasons, while only three teams have escaped relegation in the last 20 years when placed bottom at the same time.

Odemwingie: Tough times for a Celebrity Brand

By OJEIKERE AIKHOJE

ojeksaikhoje.blogspot.com

At the very heart of PR are words.

Words that count. Words that make people believe. The right words.

ojeksaikhoje.blogspot.com’s OJEIKERE AIKHOJE examines the implications of the recent twitter war by Nigerian star, Osaze Odemwingie.

Considering the very little thought that is put into a Tweet, it’s not surprising that some celebs have courted controversy after posting information online.

Celebrity brands are fragile. One slip and reputation is gone. 

Yobo's Family Christmas Card

Super Eagles captain, Joseph Yobo and family pose in their Christmas Greeting Card. 

Too many cooks in this IMC

Troubled Nigeria Premier League


With 13 members in the Interim Management Committee, the Nigeria Premier League appears to be on the verge of setting a new record.  

Yaya Toure is Africa's Best Footballer

Manchester City and Cote d'Ivoire star, Yaya Toure has been named 2012 African Footballer of the Year. 

Toure as Africa's Best in 2011.

Afcon gets Nissan as Official Motor Partner

Nissan has announced the signing of an exclusive sponsorship agreement for the Orange Africa Cup of Nations to be hosted in South Africa in 2013, and in Morocco in 2015. 

About ojeksaikhoje.blogspot.com

Published by Ojeikere Aikhoje, an astute Integrated Marketing Communications professional, ojeksaikhoje.blogspot.com has since been recognised as the leading network and resource for brands in the business of sports in Nigeria. 

Norwich City Appoint Front Row Marketing to Expand Brand

 

 

 

 

English Premier League club, Norwich City announced a three-year partnership with US global brand management experts Front Row Marketing Services.

Beyond Copa Lagos

By Ojeikere Aikhoje

Thanks to Kinetic Sports, organisers of the Copa Lagos Beach Soccer Worldwide, Lagos has now been positioned as a destination for the emerging sport in the country.

OWU gains more strength across the pond

3SC duo of Mutiu Adegoke and Thomas Adesina in the clubs OWU jersey


By Ojeikere Aikhoje

The OWU sportswear brand is gradually revving up its presence in the Nigerian market with massive expansion.

OWU has captured the public's imagination in a huge way by providing innovative products. 

Founded by Lagos-based lawyer, Tunji Brown, the indigenous brand is moving fast into the Nigeria Premier League and the second tier class, the Nigeria National League (NNL) like fast growing American brands, Under Armour and Warrior, are doing with Tottenham and Liverpool, respectively, in the English Premier League.  

A sad tale of no charity

Charity Cup champions, Heartland


By Ojeikere Aikhoje

Across the world, the Charity Shield or Super Cup, as it is also called, is an integral part of the programme of football federations. 

Copa Lagos take centrestage

 

 

By Ojeikere Aikhoje

It's time again for the unique excitement that comes with Beach Soccer.

Lagos will be in the limelight as three countries: Lebanon, Argentina, Portugal  as well as Nigeria contend for honours in the second edition.

Nigeria's Supersand Eagles started their Copa Lagos defence with a 7-6 win over Lebanon at the Eko Atlantic Beach Soccer Stadium on Friday.

On Saturday, it will be turn of Argentina.

Nigeria won the inaugural edition.

NPL stars scramble for Afcon shirts

Kano Pillars midfielder, Reuben Gabriel, who emerged winner of the Player of the Year and Best National Team Player is one of the NPL stars expected at the Super Eagles camp.


Twenty-three Nigeria Premier League stars will converge on Abuja on Sunday, December 16, to begin preparation for the 2013 African Cup of Nations. 

Baribote makes history

Nembe Chief, Victor Rumson Baribote finally lost the plum job as Nigeria Premier League supremo and enters the history books as the first chairman to be sacked by the Congress. 

Ann Agumanu-Chiejine shines in style

 

 

Ann Agumanu Chiejine ... away from football

 

 

Believe it or not, this beautiful woman was in goal for Nigeria in 1991 at the inaugural Fifa Women’s World Cup. 

Baribote Shows How Not To Handle A PR Crisis

 Ojeikere Aikhoje

ojeksaikhoje.blogspot.com

                      Victor Rumson Baribote (Sacked or not Sacked ?)

                                               

 

As consumers we face a barrage of messages each day about different companies, brands, products and services, some of which we realise are stretching the truth a bit.

Sometimes we don’t care because we like the brand or product that much we want to buy in to it further. 

Time to change the NPL logo

 

By Ojeikere Aikhoje
ojeksaikhoje.blogspot.com

 

 

 

 

 

 

 

 

 

Nigeria Premier League Logo

 

 

Kenyan Premier League Logo

The Nigeria Premier League may have recorded some achievements, but there is more work to be done. Despite the abundant talents in the league, the NPL has continued to suffer from poor branding.

It needs a surgical operation to boost its image in the brand world at a time its PR rating has reached an all-time low.

ojeksaikhoje.blogspot.com believes the rebranding process must begin with the NPL’s logo.

Dstv extend sponsorship of Basketball Premier League

 

By Ojeikere Aikhoje

There is good news for basketball in Nigeria as sponsor of the Premier Legue, Dstv, has extended its sponsorship deal for another four years.

Lagos takes centre stage

By Ojeikere Aikhoje



Lagos takes centre stage on Tuesday, November 27 as athletes converge on the famous city for the 18th National Sports Festival.