Wednesday, February 26, 2014

Stores seal shirt sponsorship deals


BY OJEIKERE AIKHOJE




Stores in OWU kits on match day one. Photo Credit: goal.com




After two matches since its return to the Nigeria National league (NNL), ojeksaikhoje.blogspot.com can reveal that Stationery Stores has sealed shirt sponsorship deals with sports brands, 1960 BET and Union Bank, respectively. 


The logos of both brands will occupy strategic positions on their jerseys, when they confront Shooting Stars, in one of the oldest football rivalries in the country, on Thursday.

Stores, fondly called “Flaming Flamingoes” disappeared from the football scene, but made a return this term after acquiring the position of Union Bank in the NNL.

“1960 BET will be the front-of-shirt sponsor, while Union Bank, will appear on the sleeve of the shirt,” a source revealed to ojeksaikhoje.blogspot.com.




However, financial details of both deals remain undisclosed.

The feat makes Stores one of the few teams in the land to secure shirt deals.

Cowbell Milk, produced by PROMASIDOR (formerly called Wonder Foods), was the club’s front-of-shirt sponsor, in the 90s.

Thursday’s match against Shooting Stars is already gathering momentum and football fans are looking forward to the encounter.

Although the team is yet to pick maximum points, the Taiwo Enegwea tutored side have shared points with Abia Comets at home and Gateway during their first road trip.

Stores have also joined the exclusive list of clubs with jerseys produced by leading indegenous brand, OWU Sportswear.

Interestingly, shirt sponsors don’t just represent money coming in, they serve as symbols to the outside world that someone with many advertising options sees value in slapping their logo on the shirt of a football team.

 

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