Aerial view of the World's Largest Jersey for Nigeria's "Super Eagles" by GUINNESS
GUINNESS Marketing & Innovation Director, Austin Ufomba and other officials during the unveiling of the jersey.
The brand emerged winner after a through certification
exercise by the award panel in January.
Reward for Support: Ufomba, MD, GUINNESS, Seni Adetu and Chigozie Agbim with the Afcon trophy in Lagos.
Initiator of the award and CEO Sports Brands Nigeria Awards, Ojeikere Aikhoje said: “The SportsBrand of the Month Award panel
voted for GUINNESS due to its
creativity.
“GUINNESS had the
best Integrated Marketing Communications campaign during the period under
review which included the just concluded Africa Cup of Nations in South Africa.
“The World's Largest Jersey campaign for the Eagles was the icing on
the Cake,” Aikhoje stated.
Aikhoje added that the “GUINNESS
Fly With the Eagles” promo equally confirmed the brand’s confidence in the
Stephen Keshi tutored side.
SportsBrand
of the Month Award is jointly organised by Sports Brands Nigeria Awards: "Nigeria's Premier Sports Industry Awards", SportsBrands TV, Sports Brands Network
and ojeksaikhoje.blogspot.com, “The Leading Online resource for Brands in
the business of Sports in Nigeria.”
The SportsBrand of
the Month Award is the first ever initiative to honour deserving
SportsBrands monthly.
Aikhoje said the SportsBrand
of the Month Award will be presented to GUINNESS on a date to be announced in Lagos.
ojeksaikhoje.blogspot.com is renowned for delivering in-depth editorial content of the highest quality news relating to Sports Marketing, Events, Deals, Sponsorships, PR, Media & Endorsements within the sports industry.
It’s driven by the belief that the sports industry is a peculiar business sector worthy of its own analysis, intelligence, trade media and B2B marketing services.
Our ongoing goal at ojeksaikhoje.blogspot.com is to maintain a position of leadership both within the industry and in representing the industry to the larger business community.
About ojeksaikhoje.blogspot.com
Founded by Ojeikere Aikhoje, an astute Integrated Marketing Communications professional, ojeksaikhoje.blogspot.com has since been recognised as the leading network and resource for brands in the business of sports in Nigeria.ojeksaikhoje.blogspot.com is renowned for delivering in-depth editorial content of the highest quality news relating to Sports Marketing, Events, Deals, Sponsorships, PR, Media & Endorsements within the sports industry.
It’s driven by the belief that the sports industry is a peculiar business sector worthy of its own analysis, intelligence, trade media and B2B marketing services.
Our ongoing goal at ojeksaikhoje.blogspot.com is to maintain a position of leadership both within the industry and in representing the industry to the larger business community.
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