Wednesday, December 5, 2012

Baribote Shows How Not To Handle A PR Crisis


 Ojeikere Aikhoje
ojeksaikhoje.blogspot.com


                      Victor Rumson Baribote (Sacked or not Sacked ?)
                                               
 

As consumers we face a barrage of messages each day about different companies, brands, products and services, some of which we realise are stretching the truth a bit.
Sometimes we don’t care because we like the brand or product that much we want to buy in to it further. 

However, when an organisation has been dragged through the mud on several occasions it becomes pretty much impossible to look past the gritty reality of their activities – and the NPL under Victor Rumson Baribote is a perfect example of this.
In recent times, the board has come under fire and this explains why the 2012/2013 season is yet to kick-off.
Perhaps, the NPL is facing what can be referred to as its biggest crisis.  
It was treated as a joke, but it wasn't.
18 clubs converged in Abuja on Tuesday and sacked the board.

To manage PR crisis, it makes more sense to come out straight and say, “Yes, we have problems and we’re doing our best to manage the issues”, but by doing the opposite the crisis has worsened and shows no sign of being over any time soon.

Besides, the interim body is already making plans for the Congress without the sacked board.

Chairman of the six-man interim board committee, Mike Idoko told supersport.com in Abuja that they have the mandate to organise a congress on or before December 10, 2012.

Idoko, however, identified lack of transparency and accountability on the side of the Victor Baribote-led board as part of the ills that hindered the progress of the outgone 2011/2012 Premier League season.

“Last season was the worst organised football season in the history of the NPL as gross misappropriation of funds, lack of title sponsorship and clubs payment of match indemnities was what we saw,” Idoko said to supersport.com in Abuja.

Idoko stressed that the 18 premier League representatives who attended the meeting have agreed and requested the Nigeria Football Federation (NFF) to admit expelled club, Ocean Boys into the second-tier of the Nigerian football as he claimed that they were victims of a poorly managed league.

“We have requested that the NFF should admit Ocean Boys to the National League as they were scapegoats of the worst 2011/2012 NPL season under Baribote,” Idoko explained to supersport.com in Abuja.

As expected, Baribote insists he remains Chairman of the NPL and the only official response turned out to be a press release sent out by a certain, IDU JUDE, the S A Media To The NPL Chairman, which failed to address the issues raised.

Crisis management is indeed a serious issue in PR.
 

Based on its content, Baribote is banking on the Football House to salvage the situation.

The Nigeria Football Federation (NFF) has already called for an emergency meeting this Friday to resolve issues surrounding the NPL board and the clubs Chairmen.
 

Below is the Press Release:

 

BARIBOTE THANKS NFF OVER PROMPT INTERVAINTION

The Chairman of the Nigeria Premier, Chief Rumson Victor Baribote,  thanks the parent body of the Nigeria football, the Nff on its prompt intervention over the recent problem in the league, in which few clubs unconstitutionally go against the statutes of the Nigeria premier League.
The NPL Chairman, Chief Rumson Victor Baribote, while expressing his gratitude to the NFF Board, said that this act exhibits major qualities of great leadership and had avoided imminent political tussle that would have put another set- back to the entire progress of Nigeria Football.

The NPL Chairman, further expresses his sporting regards to all Nigerian fans the sporting media, thanking them of their unalloyed supports, while being hopeful that the truth will prevail at the end of the day.

Signed

IDU JUDE

S A Media To The NPL Chairman

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