BY OJEIKERE AIKHOJE
Photo: mtnfootball.com
ojeksaikhoje.blogspot.com can reveal that the League Management Commitee (LMC) of the Nigeria Premier League has kicked off with an unpardonable branding mistake.
In a hurry to make an impact, the trophy presented to eventual winners (Heartland) was branded LMC (League Management Committee) Pre-Season Tournament Champion.
Was the tournament organised to promote the LMC or NPL?
The implication is that the LMC organised the competition and not the NPL.
It's the duty of the LMC to ensure the NPL is positioned as a credible brand to Nigerians and Corporate Nigeria.
Positioning is potentially the most important aspect of building brand experience for the NPL.
Efforts should be made by the LMC to avoid elementary branding errors since the competition remains a property of the NPL.
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